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Swiss Diamond is proud to produce the highest quality nonstick cookware in the world, based out of our headquarters in Sierre, Switzerland.
All international press and media inquiries may be directed below:

Kristyn Edwards
PR & Marketing Manager
+1 980.224.9041

Notable Awards & Mentions:

Recent Company News & Press Releases:

Taste of Helsinki | Swiss Diamond Swiss Diamond Appears at Taste of Helsinki Festival in Finland

Swiss Diamond was proud to appear in two different locations in the Taste of Helsinki festival in Finland, held June 12-15, 2014. The Culinary Team of Finland, known as the Finnish Chef Lions, exclusively used Swiss Diamond cookware during Electrolux Taste Theatre culinary demonstrations and Electrolux Chef’s Secrets cooking classes, revealing tricks of the trade to festival attendees. The Chef’s Secrets classes gave participants the chance to cook alongside the award-winning Chef Lions, using Swiss Diamond cookware to create innovative and attractive dishes from fresh ingredients. Swiss Diamond was also used in the pop-up restaurant of Gastrobar Emo, one of the top restaurants in Helsinki, which also uses the cookware as part of normal restaurant operations on non-festival days. The award-winning eatery is led by Executive Chef Ilkka Lääveri, a graduate of Helsinki Culinary School Perho, assisted by Finnish culinary television personality Miki Kurkela. Chef Lääveri and other staff members trained at Emo’s sister restaurant, the Michelin-starred Olo, before opening Emo. For Taste of Helsinki, Emo prepared four courses: crab cake with fennel, chicken with spring cabbage, grill cheese from Heikkilä Farm with mushrooms and spring cabbage, and for dessert, a goatmilk ”Eskimo” and rhubarb. Taste of Helsinki attracts more than 9,000 attendees and is held annually in the summer. The culinary festival attracts the top Finnish restaurants and chefs. Festival-goers can sample three to four courses from each restaurant, artfully presented in small plates. For more information about the festival, visit their website: www.tasteofhelsinki.fi. Electrolux Chef’s Secrets class participant uses Swiss Diamond HD Pro skillet

Swiss Diamond Square Griddle Cooking Club Reviewers Give Swiss Diamond Griddle a Thumbs Up

Cooking Club of America members gave the Swiss Diamond square griddle 4.5 out of 5 stars in a recent review. Participants praised the easy clean-up, quality construction, and even heating. Reviewer Mark of El Cajon, Calif., said, “This griddle makes everything from omelets to pancakes much easier. The non-stick and easy-to-clean surface provides even heat and allows for cooking with MUCH less oil.” He continued, “It quickly became the go-to pan for frying in our kitchen.” Other reviewers appreciated that the pan is oven-safe and guaranteed not to warp. Product tester Robert from Minnesota raved, “It is one of the best [griddles] I have seen! I am used to the cheap ones my wife would find… as soon as you apply heat to them they warp. This did not!” Overall, 96 percent of reviewers recommended the product. “This pan has handled everything I have thrown at it: eggs, pancakes, bacon, grilled cheese, stir-fry, and very much more. Nothing stuck to the pan and clean up was very easy,” said New Jersey resident Rusty. Jeanette, a reviewer from Texas, summed it up this way: “I have used this griddle at least once a week since I got it. It cooks evenly and never sticks. I love it.” Like all Swiss Diamond cookware, the square griddle is an investment — but our customers agree that it’s worth every penny. “Definitely a top-of-the-line pan… definitely worth the money,” claimed Michel, a resident of Allentown, Penn. Texas resident Steven concurred: “This is one of the best cookware that I’ve ever used. An amazing product that is definitely worth the money.” One Missouri reviewer also spoke to Swiss Diamond’s trend of creating lifetime customers. Swiss Diamond International takes pride in the quality and performance of our cookware, and we are dedicated to a superior customer experience. In a recent survey, 73 percent of customers had already purchased or received additional pieces of Swiss Diamond cookware after their first one. In the Cooking Club review, Missouri resident Elizabeth claimed, “I do lots of cooking and have several pots, pans, and griddles but the Swiss Diamond griddle is absolutely the best cooking product I have ever used… I am very happy with this product, and plan to buy some [Swiss Diamond] pots.” Read more of the Cooking Club of America reviews online: Swiss Diamond Square Griddle | Cooking Club of America powered by StuffStuff Psst! Cooking Club of America members are not the only ones showing their appreciation for Swiss Diamond griddles. Working Mother magazine featured the square griddle as one of their “20 Hot Summer Kitchen Gadgets” earlier this month!

Swiss Diamond Named Official Cookware of A Spicy Perspective Swiss Diamond Named Official Cookware of A Spicy Perspective

In July 2014, Swiss Diamond was selected as the official cookware of A Spicy Perspective. The recipe blog, launched in 2010, features a mix of global fare, easy-gourmet dishes, healthy options, and “good ol’ American comfort food,” according to founder Summer Collier. Her goal with the blog is to “inspire kitchen confidence,” assisted by kitchenware brands “that are committed to: excellence, functionality [and] durability.” Collier recognized that Swiss Diamond lived up to her high standards. “We’ve always tried to be very selective with the companies we work with and share,” said Collier. “If we don’t really like and use a product, you will not find it on A Spicy Perspective… Truth be told, we had nearly given up on nonstick cookware altogether, when we first discovered Swiss Diamond. We had gone through pan after pan, brand after brand, not impressed by any of them.” Collier was finally won over by Swiss Diamond. “[The] diamond cut non-stick surface is not only safe and healthy to use, it actually works consistently!” said Collier. “I can scramble eggs in my skillet with no butter or oil and they slide right out. I can make a sticky candy in a Swiss Diamond sauce pot that doesn’t stick to the sides. The clean up is effortless because there is literally nothing left in the pan!” Collier continues, “[Since discovering Swiss Diamond,] we’ve told numerous close friends that they must have a Swiss Diamond skillet. Nothing else compares.” Swiss Diamond cookware is manufactured exclusively in Sierre, Switzerland and reinforced with real diamond crystals which add longevity, superior heat conduction and intrinsic nonstick properties to the patented coating. Swiss Diamond is committed to enabling families around the world to prepare meals at home for better health, without sacrificing the convenience of safe, high-quality nonstick cookware. Collier has used Swiss Diamond products to prepare dishes ranging from Honey Orange Roasted Chicken to an Asparagus and Sun-Dried Tomato Frittata. Visit the A Spicy Perspective blog.

George Lopez Celebrity Golf Classic 2014 Swiss Diamond Sends Children with Kidney Disease to Camp

Comedian George Lopez underwent a kidney transplant in 2005. Four years later, he founded The Lopez Foundation, which has raised more than 2 million dollars to fund summer camps for children struggling with kidney disease, among other initiatives. This year, thanks to sponsors including Swiss Diamond cookware, more children than ever before will be able to attend Lopez’s camp. “When I have the kidney [summer] camp, it’s always the highlight,” said Lopez in an interview with CNN. “It’s amazing to see how children will respond when they’re given the opportunity to just be regular kids. They get to run into kids who are also experiencing the same issues that they have, whether it’s dialysis or kidney disease.” Swiss Diamond was proud to support the efforts of the Lopez Foundation as a silent auction sponsor during the George Lopez Celebrity Golf Classic, held on May 5, 2014, at Lakeside Golf club in Toluca Lake, California. Executive Director of the Lopez Foundation, Linda Small, believes the cookware was perfect for the event. “The cookware was a huge hit among our bidders!” exclaimed Small. The tournament hosted a slew of notable celebrities, including actor Samuel L. Jackson, shown right with event host George Lopez. Over seven years, the event has raised more than $2 million for The Children’s Summer and Fall Transplant Camps, San Fernando Elementary School Toy Drive and numerous military programs. Swiss Diamond is proud to partner with food education organizations and empowerment conferences across the globe to deliver Swiss-made quality and value to program participants.

WIRED Magazine UK | 2014 Wish List Swiss Diamond Featured in WIRED Magazine’s “Best of Everything”

In June, Swiss Diamond was proud to be featured as one of 68 products that WIRED Magazine (UK Edition) editors can’t live without. “[It] is now easier than ever to create something and bring it to market,” said Jeremy White, product editor at Wired Magazine, UK Edition. “So the need to evaluate quality has never been more important. Here at Wired, we see the best– and the worst — of industrial design.” White continued, “We know how important it is to choose products that you’ll end up loving as well as using. That’s why we [compiled] our definitive list of Wired’s must-haves… If you are going to choose one tablet keyboard, or pair of jeans, [or frying pan], it had better be the best.” The Wired team said of Swiss Diamond’s 12.5” (32 cm) fry pan, “#22. Swiss Diamond Fry Pan: Designed for cooking without fat, this 32cm pan has a diamond-reinforced coating that sears but prevents sticking.” Swiss Diamond is proud to produce the highest quality nonstick cookware from our factory in Sierre, Switzerland.

Know Your Value Conferece CT | Swiss Diamond Swiss Diamond Partners with Women’s Empowerment Conference

Swiss Diamond cookware is committed to enabling families around the world to cook at home for better health, without sacrificing the convenience our safe, high-quality nonstick coating offers. That’s why we were proud to support the Know Your Value conference on May 16, 2014, empowering women to overcome roadblocks and create the lives they want. Hundreds of female attendees gathered to hear from keynote speakers Gayle King, called “Oprah’s BFF” by the Courant Times, and TV personality Mika Brzezinski. Speakers and panelists appeared before a sold-out crowd “anxious to absorb some advice from the strong and successful women,” said the Courant Times. Learn more about the conference at www.knowyourvaluect.com. Swiss Diamond is proud to partner with food education organizations and empowerment conferences across the globe to deliver Swiss-made quality and value to program participants.

Swiss Diamond Cookware Online Reviews Swiss Diamond Customer Satisfaction Rating 95 Percent

In a recent survey of Swiss Diamond cookware owners, 78 percent of respondents declared Swiss Diamond cookware has “absolutely” lived up to their expectations. An additional 17 percent said it “mostly” lived up to their expectations, for a positive approval rating of 95 percent. Zero respondents said the cookware “definitely did not” live up to their expectations. According to the survey, 99 percent of respondents would choose Swiss Diamond cookware again; in fact, 73 percent have already purchased or received additional pieces. Respondents were also asked what characteristics led them to initially select Swiss Diamond cookware, as well as if they would choose Swiss Diamond again and for what reason. Respondents chose from the following attributes: award-winning, eco-friendly, healthy, high-quality, long lasting, and luxurious. The majority of respondents originally chose Swiss Diamond because it was high quality (75 percent) and even more respondents would choose Swiss Diamond now for that reason (78 percent). Combined, the high quality and long lasting aspects of Swiss Diamond cookware make up 84 percent of the reason respondents originally chose Swiss Diamond, and 89 percent of the reason they would choose Swiss Diamond now. “Healthy” was the second most popular reason respondents originally chose Swiss Diamond, at 10 percent, and the third most popular reason they would choose Swiss Diamond now, at 8 percent, behind high-quality and long lasting. Survey respondents were asked to explain their approval rating. Responses included: “The frying pan has lived up to the high quality expectations; I used it almost on a daily basis for the past 4 years.” “[Swiss Diamond cookware] needs little fat, is durable, flexible (oven and cooktop), and maintains the non-stick finish for a long time.” “I am a vegetarian, environmental activist, and humanitarian, and I prefer to purchase high quality products made by companies [like Swiss Diamond] that embody these values.” “We have bought many brands of cookware, everything from mid-range brands to very expensive (more than Swiss Diamond). Nothing has held up like Swiss Diamond does!” “We recently changed from electric cooking to induction. We purchased single pieces from various companies; Swiss Diamond outperforms them all in our opinion. We have subsequently bought more Swiss Diamond!”

Mobile Shopping Increases in March Mobile, Brick-and-Mortar Shopping Increases in March

More and more consumers are shopping from their mobile devices. Swiss Diamond cookware’s online retail site saw a 36 percent increase in mobile shopping from February to March, and 14 percent of their March sales were placed with a mobile device. Swiss Diamond is proud to be a brand that reacts to consumer shopping preferences. From the creation of its revolutionary diamond-reinforced nonstick cookware in 2001, driven by market demand for better nonstick cookware; to its HD upgrade in 2011 which improved the coating’s overall performance by 30 percent; to offering a mobile-friendly online shopping experience, including a locator map to help consumers find their nearest brick-and-mortar Swiss Diamond retailer – Swiss Diamond is committed to offering the highest quality user experience. And while online sales of Swiss Diamond are growing rapidly (28.7 percent increase from February to March), brick-and-mortar stores are not left out. Swiss Diamond’s online locator map received 209 percent more visitors in March than February, offering an easy alternative to online shopping.

Swiss Diamond | Nonstick Griddle Swiss Diamond Releases New Square Cookware

Swiss Diamond is proud to announce the release of two new cookware shapes: a square fry pan and a square griddle. Square Fry Pan – The unique shape of Swiss Diamond’s new Square Fry Pan provides extra cooking capacity without taking up extra room on the stove. It offers 28% more surface area and holds 20% more volume than a traditional round fry pan! The bottom is expertly trimmed to fit a standard stove eye, and cast aluminum construction ensures that even the corners receive equal heat distribution. Swiss Diamond’s revolutionary nonstick coating is reinforced with real diamonds to create a long lasting, naturally non-stick surface that browns like stainless steel without the messy clean-up. It’s oven-safe up to 260 degrees C (500 degrees F) for additional versatility, and the comfortable handle is ergonomically designed for comfort and balance. Made in Switzerland. Square Griddle – Swiss Diamond is proud to introduce a truly non-stick Square Griddle that is guaranteed never to warp. Cast aluminum construction means it weighs less than a cast-iron piece of the same size for superior control. Real diamonds give the coating an extra-long lifetime, superior heat conduction and natural nonstick properties. The ergonomic handle stays cool on the stovetop for easy handling. Made in Switzerland with 100% hydroelectric power, part of Swiss Diamond’s commitment to green manufacturing.

Liquid Town - Corpus Christi, TX Corpus Christi Retailer Liquid Town Picks Up Diamond Cookware

CORPUS CHRISTI, TX – Liquid Town is proud to introduce the Corpus Christi community to America’s top nonstick cookware brand*: Swiss Diamond. The Swiss-made cookware features a nonstick coating reinforced with real diamonds. According to the manufacturer, diamonds create a long lasting, naturally non-stick surface with superior heat conduction. For more information about the cookware, visit www.swissdiamond.com. Liquid Town is located in Corpus Christi, Tex., with 8 stores. Family owned since 1951, they sell wine, beer, liquor, kitchen supplies, gift baskets, food items, beer making supplies, barware and in-store deli. Liquid Town 4141 S Alameda St Corpus Christi, Texas 78411 Phone: (361) 854-1030 www.liquidtown.com *Swiss Diamond has been ranked #1 on the Cookware Ratings since 2012 by the leading U.S. consumer reporting organization.

Verslo Zinios Swiss Diamond Appears in Lithuanian Trade Journal

Swiss Diamond cookware appeared in the February 25 edition of Lithuanian trade journal “Verslo Žinios” thanks to the work of distributor UAB “Izora”: „Swiss Diamond“ – lietuviams jau gerai žinomas prekės ženklas, išgarsėjęs aukštos kokybės keptuvėmis Šveicarijoje, Sierre įsikūrusi „Swiss Diamond“ laboratorija, kurioje gaminamos ypač aukštos kokybės visame pasaulyje garsios keptuvės. Patyrę inžinieriai, siekdami sukurti patvarias ir ilgaamžes keptuves, panaudojo tikrus deimantų kristalus ir patvarius nelipnius mišinius. Ne paslaptis, kad deimantai yra patys kiečiausi žemėje randami mineralai. Išradusi šią unikalią technologiją, „Swiss Diamond“ kompanija Tarptautinėje išradėjų parodoje 1999 metais buvo apdovanota aukso medaliu. Šiandien įmonė naudoja pažangiausius gamybos procesus, laikosi visų ekologijos standartų ir propaguoja „žalią“ gamybą, drauge kurdama unikalų požiūrį į maisto ruošimo priemones. Gaminant keptuves, naudojama elektra, gauta greta Alpių esančių hidroelektrinių. Gamyklų daromas neigiamas poveikis aplinkai – minimalus. Visi gaminiai yra sertifikuoti, jie gaminami iš perdirbamo aliuminio. Plačiau (Read More)

Chef Troy Gagliardo Ragu Commercial Dale Earnhardt Jr. uses Swiss Diamond Cookware for Ragu Recipe

FOR IMMEDIATE RELEASE February 17, 2014 Tomorrow morning, Dale Earnhardt Jr. and Chef Troy Gagliardo will present a fresh take on chicken Parmesan, part of Ragu’s 2014 sponsorship of the No. 88 NASCAR driver. The only cookware deemed worthy of NASCAR’s hottest star was Swiss Diamond. Ranked #1 by the leading U.S. consumer reporting organization, Swiss Diamond is premium nonstick cookware made in Switzerland. The patented coating is reinforced with real diamonds to create a long lasting, naturally non-stick surface with superior heat conduction. One of the most respected brands on the market, Swiss Diamond offers a range of revolutionary kitchenware using superior technology to produce the highest quality, highest performing non-stick cookware. Dale Jr. and Chef Troy are not the only celebrities to use Swiss Diamond cookware. Country music star LeAnn Rimes Cibrian requested it for her on-set kitchen while filming the LeAnn and Eddie Show for VH1. It is also used at Heston Blumenthal’s The Fat Duck restaurant in the U.K., among other notable eateries. Swiss Diamond cookware has been used by chefs around the globe, including Australia’s Curtis Stone, French pastry chef Francois Payard, Italian-American maestro Frank Pellegrino Jr. and more. For more information about what makes Swiss Diamond cookware perfect for Ragu’s new recipe for chicken Parmesan, see our Why Diamonds page.

Stocking Stuffers for Cooks Stocking Stuffers For Your Favorite Chef

Stock up on adorable gifts for your favorite cook – whether it’s gadgets to make mom’s kitchen tasks a little easier, or fun utensils to encourage the whole family to get in and help out, there’s a stocking stuffer for everyone on your list! Funny Can Opener – A whimsical can opener can make any kitchen task more fun! This avian-inspired piece is just one of hundreds of cute options available. Model shown: Toucan Can Opener – Animal House. Small Fry Pan – Give a loved one the chance to experience a radically different nonstick with the Swiss Diamond 7″ Fry Pan (just $29.95). Reinforced with real diamond crystals, the coating has an extra-long lifetime, superior heat conduction and natural nonstick properties. Made in Switzerland. Model Shown: 7″ Fry Pan – Swiss Diamond. Corn Stripper – This gadget makes one kitchen task a breeze: stripping the kernels off of corn. Perfect for parents of young children (or the children themselves!), this tool makes short work of a difficult chore. Model shown: Corn Stripper – OXO. iPad and Tablet Protectors – Don’t forget technology for your kitchen friends! Clear sleeves protect high-dollar tools from spills and smudges to help any chef get the most out of their tech-friendly kitchen. Model shown: Clear Protectors – Chef Sleeve. Collapsible Tools – Storage space is a hot commodity in any kitchen. Give a gift that saves space and your loved ones will thank you! Swiss Army knife-style gadgets, collapsible measuring cups and nesting storage bowls are some ideas. Model shown: Flip Cheese Grater – Prepworks. Fresh Herb Accessories – Encourage friends and family to take advantage of fresh herbs for better flavor and nutritional value. Fun accessories make short work of herb preparation! Model shown: Herb Scissors – Starfrit Gourmet. Personalized Cutting Board – What better gift for your favorite chef? This useful board is almost too pretty for chopping vegetables. Model shown: Personalized Bamboo Cutting Board – ScissorMill on Etsy Clip-On Spoon Holder – These cute silicone animals clip onto any pot to hold utensils while cooking. They make a great gift for any chef on your list! Model shown: Chicken Spoon Holder – Fox Run. Pot Lid Rest – In the same spirit of convenience, give a clip-on holder for pot lids! It keeps lids safely off the counter. Model shown: Silicone Pot Lid Rest – Trudeau. Unique Kitchen Timer – Celebrate your loved one’s unique personality with a fun kitchen timer. From animals to flowers to hamburgers and more, there are hundreds of colors and styles available. Model shown: Owlet Kitchen Timer – Kikkerland. Baking Mixes – An inexpensive gift that packs a big punch! Baking mixes for your chef’s favorite foods (or something out of the ordinary, like this Jalapeno Cheddar Cornbread mix), will bring warm memories. Model shown: Jalapeno Cheese Corn Bread Mix – Firenza. Standing Butter Knife – Spreading butter just became an opportunity for artistic inspiration (and a lot less messy!). This knife from the Museum of Modern Art stands up on its own, creating a unique conversation piece and keeping messy spreads off the table. Model shown: Standing Knife – Tauma Design. Enjoy the season with these special gifts for any chef!

Swiss Diamond Named Best Nonstick Cookware 2 Years In a Row Swiss Diamond Ranked #1 Nonstick for Second Consecutive Year

Swiss Diamond was ranked number one in nonstick cookware performance for the second consecutive year by the leading U.S. consumer reporting organization. The July 2013 edition of the organization’s self-titled magazine raved, “Swiss Diamond’s [pans] were the best we tested. Food cooked evenly and eggs easily slid off the frying pan’s nonstick coating. The pots’ and pan’s sturdy handles didn’t get hot, and the nonstick coating withstood our tough durability test: we rub steel wool over a pan 2,000 times. Both were also easy to clean. [A competitor's] handles weren’t as sturdy or comfortable.” Subscribing members can see the full report on the organization’s website, or non-members can access the “Cookware sets that sizzle” article, which also commends Swiss Diamond pans as “the best performers overall.” Swiss Diamond has been shown in lab tests to outperform the competition in nonstick performance and also last significantly longer (see the graph here). One of the most respected brands on the market, Swiss Diamond offers a range of revolutionary kitchenware using superior technology (and real diamonds in the coating) to produce the highest quality, highest performing non-stick cookware! And for ultimate convenience and versatility, it cooks almost anywhere: all products can be used on gas and electric stoves, and the specialized induction products are guaranteed not to buzz on an induction cooktop. Swiss Diamond products can even be used in the oven. With Swiss manufacturing quality, easy-to-clean performance and eco-friendly manufacturing process, it’s the top choice in nonstick cookware.

Food University Las Vegas Caesar’s Palace Food University Uses Swiss Diamond Cookware

Students at next week’s Food University event at Caesar’s Palace will enjoy hands-on cooking classes led by celebrity chefs including Ace of Cakes star Duff Goldman, pastry chef François Payard, Italian cooking expert Frank Pellegrino Jr., and Hell’s Kitchen: Season 10 winner Christina Wilson. Only one cookware was deemed worthy of this culinary extravaganza: Swiss Diamond. With a custom nonstick coating reinforced with real diamond crystals, Swiss Diamond fits the needs of discerning chefs (and their students). Food University, a three-day “foodie fantasy camp,” will be held March 27-29, 2013, at the iconic Caesars Palace in Las Vegas. With Food Network co-founder Robin Leach and TV personality Claudine Pépin (daughter of Jacques) as co-hosts, participants will explore nine classes ranging from “Secret Sauces” to “Gourmet Vegetables,” utilizing Swiss Diamond cookware to take their culinary expertise to the next level. “At a lot of food festivals around the country, people watch celebrity chefs perform, but then go home with no new skills,” said Richard Gore, event organizer and veteran culinary entertainment producer. “Food University will be a ‘foodie fantasy camp’ where everyone gets to come into the playground.” Swiss Diamond cookware was chosen because of its superior performance and quality European craftsmanship. Manufactured exclusively in Switzerland, Swiss Diamond is designed for cooking without oil, provides even heat distribution and cleans up easily. Diamond crystals in the proprietary nonstick coating give the cookware unique advantages: diamonds are hard which gives the coating longevity, they are naturally nonstick which adds to the coating’s easy clean-up, and they conduct heat better than any metal which allows the pan to sear and brown food for a savory exterior. At next week’s event, in addition to Food University’s cooking classes, students will experience in-depth seminars on mixology and wine pairing, behind-the-scenes field trips to some of the city’s finest restaurants, complimentary breakfasts and lunches, and even a Top Chef-style competition on graduation day. Proceeds benefit Keep Memory Alive, dedicated to finding cures for brain disorders such as Alzheimer’s, Parkinson’s and ALS. For tickets to Food University, call 1-866-840-8822 or go to www.FoodUniversityLasVegas.com.

Sauteuse Braiser Swiss Diamond Launches New Sauteuse, Braiser

From the makers of Swiss Diamond® — revolutionary diamond-reinforced nonstick cookware — comes convenient new shapes: A new sauteuse that can start on the stove, finish in the oven, and clean up with just a soapy sponge and a new braiser featuring an innovative glass lid with adjustable vent, allowing the cook to control moisture without lifting the cover – or while it’s inside the oven. Make creamy risotto and perfect paella: the Swiss Diamond sauteuse can start on the stovetop and finish in the oven. The sauteuse is available in two sizes: 3.5 l (3.7 qt) and 4.5 l (4.8 qt). It includes a metal-rimmed glass lid with integrated steam vent, allowing the chef to keep an eye on the simmering food without lifting the top. The lid and the ergonomic dual handles are oven-safe up to 260˚C (500˚F), allowing the chef to take one piece of cookware from stovetop to oven to table. Pot roast, goulash, ratatouille, Irish stew… Braising has never been easier. The braiser, which has taller sides than a sauteuse, is available in two sizes: 5.2 l (5.3 qt) and 6.8 l (7.2 qt). It is sold with a heat-tempered glass lid, allowing you to view the food’s progress without lifting the cover. The lid’s integrated steam vent allows effective ventilation if necessary or helps retain the steam and condensation in the pot. Oven-safe up to 260°C (500°F).

Housewares Design Award 6226 Housewares Design Awards Finalist: Swiss Diamond Crepe Pan

For ten years, the annual Housewares Design Awards have recognized innovative products designed to improve everyday living. The Swiss Diamond 26cm (10.25 inch) crepe pan has been named a finalist in the Cookware and Bakeware category of the 2013 Housewares Design Awards, making it an ideal gift for any kitchen user. The pan’s innovative design includes a unique sloping sidewall that makes it easier to flip, fold and serve delicate foods, allowing home cooks to effortlessly reproduce gourmet restaurant favorites like crepes and omelets. It features the patented Swiss Diamond HD nonstick coating, which has been shown in lab tests to outlast and outperform other nonstick coatings. INNOVATIVE DESIGN The Swiss Diamond 26cm (10.25 inch) crepe pan overcomes several common complaints. Most home cooks find it nearly impossible to create a thin enough layer of batter, flip the item without breaking it, or cook the food evenly with such a large surface area and so little depth. The crepe pan overcomes these challenges with several design innovations: A low lip prevents overflow without obstructing access, allowing the user to create a perfectly thin layer. Sloped sidewalls on either end of the pan allow the user to easily push food over to flip or fold. The pan cooks evenly without hot spots due to its cast aluminum construction and the use of diamond particles in the coating – the most thermally conductive material known to man, better than copper. It features an ergonomic thermoplastic handle designed to stay cool on the stovetop. Crepe batter must be gently rotated in the pan to create a thin, even layer; the balanced handle reduces wrist strain to improve comfort while repeatedly performing this action. The handle is also oven-safe up to 500 degrees Fahrenheit, allowing consumers to finish items in the oven if needed. TOP RANKED NONSTICK COATING In addition to an innovative form, the Swiss Diamond crepe pan carries the advantage of the Swiss Diamond HD nonstick coating, independently ranked number one nonstick in 2012 and 2013 by the leading U.S. consumer reporting agency. The Swiss Diamond HD coating was introduced in January 2011 and has been used on all products since September 2011. It has been shown in lab tests conducted by Hort Coating Center AG (Sierre, Switzerland) to retain nonstick performance after a higher number of sandpaper strokes than other coatings, representing normal cooking wear and tear. The HD coating performed 41 percent better in the test than the original Swiss Diamond coating, and 80 percent better than a titanium-reinforced coating of similar price. Against mid-priced cookware with two layers of PTFE-based nonstick coating, the Swiss Diamond HD coating outperforms by 650 percent. Home cooks looking to make a long term investment in high quality nonstick cookware will appreciate the proven longevity of the Swiss Diamond HD coating. HEART HEALTHY & DIET FRIENDLY The Swiss Diamond crepe pan also addresses consumer health concerns. The patented Swiss Diamond HD coating can be used with no oil, eliminating extra fat and calories. Swiss Diamond is recommended by the American Vegetarian Association for the preparation of vegan and vegetarian meals, and also provides resources for gluten free diets – including a recipe for gluten free crepes. SAFE FROM HARMFUL CHEMICALS Many consumers are rightfully concerned about the potentially unsafe chemicals used in legacy nonstick cookware. Swiss Diamond cookware is produced completely without PFOA for safety. It was called “The Rolls-Royce” of nonstick by the Wall Street Journal in 2012 and is recommended by the Cooking Club of America. These independent endorsements assure consumers that the item is safe and high quality. ECO-FRIENDLY Besides a commitment to safety, Swiss Diamond also shows a commitment to the environment. The cookware is manufactured exclusively in Sierre, Switzerland, under strict European environmental controls. Swiss Diamond goes above and beyond the regulations by using hydroelectric power and recyclable aluminum to reduce their environmental impact. A WELL-ROUNDED EXPERIENCE The Swiss Diamond crepe pan allows consumers to enjoy a gourmet experience in their home kitchen. Its appealing design gives even inexperienced cooks the ability to recreate restaurant favorites while providing additional health benefits. The patented Swiss Diamond HD coating releases food easily with no scrubbing or soaking so consumers can still enjoy convenience. Independent endorsements assure retailers and customers alike that the cookware is safe and effective. In short, the Swiss Diamond 26 cm (10.25 inch) crepe pan is everything a piece of gourmet cookware should be: easy to use, beautifully designed and well-respected. ABOUT THE DESIGN AWARD The 2013 Housewares Design Award ceremony will mark the culmination of the 10th-year celebration of the industry’s original and preeminent design competition. Finalists in the competition were chosen based on design believed to differentiate a product with unique appearance and/or function. The judges considered appropriate aesthetics, innovative materials and technology, user benefits (i.e., performance, comfort, ease of use, safety) and marketability. For more information about the Housewares Design Awards, visit www.housewaresdesignawards.com. ABOUT SWISS DIAMOND Swiss Diamond International is a leading manufacturer of premium nonstick cookware, providing products in more than 38 countries around the world from its factory in Sierre, Valais, in the heart of the Swiss Alps. The company is committed to meeting consumer cookware needs by using safe, high quality materials, emphasizing innovative design with traditional European craftsmanship, and adhering to an eco-friendly production process.

Theresa McKenzie Arizona Non-Profit Worker Wins Kitchen Update for Thanksgiving

Theresa McKenzie, of Mesa, Ariz., has been declared the nationwide winner of a six-piece cookware set from Swiss Diamond. The “Cook like an Emmy Award Winner” contest was held by Swiss Diamond as a celebration of their cookware being included in this year’s Emmy Awards celebrity gift bags. McKenzie is excited about the benefits this new cookware will give her family and the nonprofit organization for which she works, House of Refuge in East Mesa. “[House of Refuge] helps homeless families transition into homes. We are running low on pots and pans, so they will be getting my old ones,” said McKenzie. McKenzie is also looking forward to using her new Swiss Diamond cookware to celebrate the Thanksgiving holiday with her family. “I have three children, a daughter-in-law, a son-in-law and two wonderful grandsons,” said McKenzie. “My extended family gets together every Thanksgiving and I hope to be able to use the cookware this year.” While having the cookware in time for Thanksgiving is a blessing, McKenzie admits that she needs the new items year-round. “I entered [this contest] because my current cookware is old and has not held up as the manufacturer promised,” said McKenzie. “I have used Swiss Diamond at my mom’s house but I have never owned any of my own. To win such a nice prize is amazing.” Swiss Diamond was called “The Rolls-Royce” of nonstick cookware in March by the Wall Street Journal, ranked number one nonstick cookware of 2012 by the leading U.S. consumer reporting organization, and recommended by the Cooking Club of America. McKenzie is receiving cookware that will provide years of outstanding performance. McKenzie looks forward to the health benefits as well as convenience of Swiss Diamond cookware. It is designed to allow cooking with no oil and recommended by the American Vegetarian Association for the preparation of vegetarian and vegan food. “I will use this cookware to make amazing healthy meals for myself, my family and my friends,” she said. “We are a family that loves to cook and spend time together,” said McKenzie. “Thank you so much.” Swiss Diamond is proud to maintain the highest level of manufacturing quality. Swiss Diamond cookware is produced exclusively in Sierre, Switzerland, using hydroelectric power and recyclable aluminum to maintain an eco-friendly production process. It is completely free of PFOA and carries a Limited Lifetime Warranty to protect consumers against manufacturing defects. For more information on the House of Refuge nonprofit organization, visit www.houseofrefuge.org. Swiss Diamond does not endorse House of Refuge.

Swiss Diamond Named Best Nonstick Cookware Swiss Diamond Ranked #1 Nonstick Cookware

Swiss Diamond was named the top nonstick cookware of 2012 by the leading U.S. consumer ratings organization. Made in Switzerland, Swiss Diamond is cast aluminum cookware with a patented nonstick coating. The coating, which features diamond particles for reinforcement, allows browning and searing and increases both thermal conductivity and longevity of the cookware. Used by discerning home chefs around the world, Swiss Diamond’s PFOA-free cookware features unsurpassed nonstick performance for healthy cooking and easy clean-up. Our mission is to empower people to cook at home for better health without sacrificing convenience. The patented nonstick coating is designed for oil-free cooking and cleans up with just warm soapy water. Diamonds are used for three reasons: They are very hard which gives the coating a long lifetime They are naturally nonstick which adds to the coating’s easy clean-up They conduct heat better than any metal, which allows the pan to sear and brown food for a savory exterior. Stylish, easy to handle, easy to clean and ultra-durable, Swiss Diamond products offer high-quality, energy efficient and versatile solutions for all your culinary needs. Heavy-duty cast aluminum bodies will never warp, while the perfectly flat base distributes heat evenly and will not tip or spin. Rivet-free interior prevents unsightly food build-up that can lead to bacterial growth. Ergonomic handles, designed for comfort and balance, stay cool on the stovetop. Tempered glass lids feature an adjustable steam vent for advanced moisture control. All Swiss Diamond® products are oven-safe up to 500˚F and suitable for use on gas and electric cooktops – induction series sold separately. Made in Switzerland.

About.com Readers Choice Award About.com Reader’s Choice Award: Swiss Diamond First Runner-Up

Swiss Diamond was named the first runner up in the 2012 Readers’ Choice Award Winners for Cooking Equipment, ranking above other well-known cookware brands. The reader-driven awards program highlights the best products, features and services across hundreds of categories on About.com, from technology to hobbies to sports. The winners are determined by a panel of experts and by reader votes. Swiss Diamond was proud to rank so highly in the competition. “It is a testament to the quality of our products,” said the Swiss Diamond CEO. “We are committed to producing the best nonstick cookware in the world, and providing excellent customer service. This vote of confidence from About.com readers is extremely encouraging.”

Chef Kendra Peterson Gluten-Free Cooking Demo Sponsored by Swiss Diamond Cookware

On Saturday, July 14, Chef Kendra Peterson will present “Gluten Free with Swiss D: A New Approach to a Gluten-Free Lifestyle” from 4-5 p.m. at the AmericasMart Demonstration Kitchen (Building 2, West Wing, Floor 8), located on the corner of Andrew Young International Boulevard and Spring Street in Atlanta, Ga. The free demonstration is part of the Atlanta International Gift & Home Furnishings Market®, which runs July 11-18, 2012. Peterson was recently diagnosed with gluten intolerance, compelling her to explore gluten-free cuisine on a whole new level. During the hour-long presentation, Peterson will demonstrate how to pair organic, locally sustainable foods with gluten-free cuisine. Using Swiss Diamond cookware, she will show guests how to create two delicious meals using foods that are naturally void of gluten. Peterson’s focus is not to replicate pizza to make it gluten-free or to replicate pasta to make it taste like the gluten-containing sibling. Instead, she uses naturally gluten-free foods to create menus that anyone will enjoy, allergy or not. Samples of the dishes with accompanying recipe cards will be served and several pieces of Swiss Diamond cookware will be given away at the conclusion of the event. Peterson is an experienced gluten-free chef and owner of Chicago-based Drizzle Kitchen, a private dining and personal chef services company. After a corporate career with Williams-Sonoma, Peterson turned her hobby into a full-time business. She uses her degree in Food Science & Dietetics to create meals with organic, locally sustainable ingredients customized for each client’s dietary needs. The AmericasMart Demonstration Kitchen will be cooking all day Saturday, July 14. From 10:30-11:30 a.m., “Brunch…with Gracie’s Garden,” sponsored by Gracie’s Garden. From noon to 1 p.m., “Mix It Up with Margaritas, Mangos and Mocha Mousse: All the Ingredients to Host a Festive Fiesta!” sponsored by Coton Colors. From 2-3 p.m., “Curtis Stone: Cook ∙ Create ∙ Celebrate,” presented by CURTIS STONE, Host of Bravo’s “Around the World in 80 Plates” and “Top Chef Masters.” From 4-5 p.m., “Gluten Free with Swiss D – A New Approach to a Gluten-Free Lifestyle,” presented by Chef Kendra Peterson and sponsored by Swiss Gourmet USA and Ben Tally & Assoc. From 5:30-6:30 p.m., “The World Class Wine Region of Rioja, Spain,” presented by Ana Fabiano.

2012 Emmy Awards EMMY Awards Gift Bags Include Swiss Diamond Fry Pan

Only one piece of cookware was deemed worthy of television’s hottest stars: a Swiss Diamond fry pan. Ranked number one nonstick cookware by the leading U.S. consumer ratings organization, Swiss Diamond features unsurpassed nonstick performance for healthy cooking and easy clean-up. It was the only cookware included in this year’s EMMY Awards gift bags. An Emmy Award, or simply Emmy, recognizes excellence in the television industry. This year’s winners included well-known actors Kevin Costner and Claire Danes, and host of “Dancing With The Stars” Tom Bergeron. Each received an exclusive gift bag with VIP gifts, including a Swiss Diamond diamond-reinforced fry pan. The patented coating, reinforced with real diamonds, can be used with no oil and cleans up with just warm soapy water. Stylish, easy to handle and ultra-durable, Swiss Diamond products offer high-quality, energy efficient and versatile solutions for all your culinary needs. PFOA-free. Made in Switzerland.

Wall Street Journal Wall Street Journal Calls Swiss Diamond “Rolls-Royce” of Nonstick Fry Pans

The Wall Street Journal recently identified five nonstick frying pans worthy of notice. “When it comes to preparing notoriously clingy foods like eggs and fish,” the article begins, “these slick-surfaced vessels are tops.” The article identified five winners out of dozens of pans tested on performance, design and durability. The Swiss Diamond 11-Inch Covered Fry Pan was named “The Rolls-Royce” of the competition. “The pan itself proved virtually foolproof,” the article states. “Eggs cracked directly into it cooked beautifully.” Swiss Diamond was proud to be named among the top nonstick fry pans in the country. “This is an incredible honor,” said the Swiss Diamond CEO. “We are committed to producing the highest quality nonstick cookware in the world from our factory in Switzerland, and commendations from such highly regarded publications show that our commitment is paying off.” Photo credit: dpstyles™ via photopin cc

American Vegetarian Association (AVA) American Vegetarian Association Recommends Swiss Diamond

The American Vegetarian Association (AVA) tested Swiss Diamond cookware and awarded the AVA Certification for its non-stick cookware line. The coveted AVA Recommended logo symbolizes “The recognized standard of vegetarian assurance.” According to the AVA, Swiss Diamond® cookware is particularly suited for the preparation of vegetarian and vegan dishes due to its high-quality non-stick coating and the overall excellent workmanship. In addition, Swiss Diamond requires virtually no oil when cooking allowing consumers to make healthier choices. “Our test team was greatly impressed by Swiss Diamond cookware,” announced AVA Executive Director Len Torine. The AVA test team prepared a number of vegetarian and vegan dishes using a Swiss Diamond® Wok and a Swiss Diamond® fry pan. “The Swiss Diamond® fry pan performed beyond our team’s expectations,” explains Len Torine. “There was virtually no sticking of any food particles during our tests and we were impressed that not even melted cheese would stick to the pan.” “We were completely taken by surprise when we learned about the certification,” says Swiss Diamond. “We are excited that the AVA chose our cookware for their evaluation and even more delighted with the results. This is the perfect demonstration of one of the best features our customers enjoy, healthier cooking without compromise. It is an honor to be able to show AVA ‘RECOMMENDED’ on our packaging.” About the American Vegetarian Association: The American Vegetarian Association (AVA) promotes and supports the interests and concerns of individuals and organizations involved in the preservation, propagation, and distribution of vegetarian ideas and products. The primary goal of the AVA is to provide a widely recognized certification program which will enable vegetarian-minded people to be confident in their selection. The AVA CERTIFIED logo clearly shows if a product is VEGETARIAN (may have eggs or dairy), or VEGAN (no animal by-products). It is also awarded to products that are best suited if following a vegetarian or vegan lifestyle. Those products receive the AVA ‘RECOMMENDED’ certification. For more information about the American Vegetarian Association contact Len Torine, Executive Director, American Vegetarian Association www.amerveg.org or amerveg@aol.com – 201-715-2266.

Nonstick Performance New HD Coating Improves Durability, Nonstick Performance

The best is now even better! A decade ago, Swiss Diamond launched a unique nonstick coating reinforced with real diamond crystals. After four years of additional research and exhaustive testing, the company’s engineers have improved the legendary coating by 30 percent overall. The new, higher-density Swiss Diamond HD coating stands out for its exceptional durability, enhanced nonstick release properties and improved resilience. “We have taken pride in the development of the new nonstick coating,” states the Swiss Diamond CEO. “It was difficult to improve our nonstick coating even further, since it had been the most durable and solid coating on the market for more than a decade; our engineers outdid themselves.” Joachim Stein, COO responsible for the development and production of Swiss Diamond products, agrees: “Even we were surprised how much the nonstick qualities improved with the new HD coating. We just exchanged 20 percent of the components but the coating’s overall quality increased by 30 percent.” Compared with the previous Swiss Diamond nonstick coating, the only visible alteration is a slightly different color. “We prefer to keep the focus on the technology and actual cooking qualities of our products because – in the end – that is the most important factor for our customers,” explains Stein. “That is why we, for example, don’t offer cookware in various colors; from our point of view, that’s just marketing, but doesn’t bring much to the products’ features.” Since September 2011, all products have been manufactured with the new HD coating.

Charlotte NC distribution center New Swiss Diamond cookware distributor is fully operational

Five weeks after founding the company, orders are being shipped from the new Swiss Gourmet Distribution Center in Charlotte NC. Swiss Gourmet USA Inc. – the new exclusive distributor for Swiss Diamond brand cookware in the North and South America – has held true to its promises. The first container with products was received on the 22nd of March and the first orders shipped out the door the same day. “This really is amazing when you consider that on the 16th of Feb, Swiss Gourmet didn’t exist and here we are five weeks later and we’re fulfilling customer’s orders and participated in the industry’s biggest show with our own booth” says Mark Harris, president of Swiss Gourmet USA, referring to the kick start of the company and the very quick organizing and set up of the booth and presence at the “Housewares” show in Chicago. “The response at the Housewares show is a testament to the strength of our brand and product, it was our best show ever” commented Amir Alon CEO and owner of Swiss Diamond International GmbH, who had decided to create Swiss Gourmet USA Inc., a newly founded distribution company which is directly connected to Swiss Diamond International GmbH in Switzerland. “We are very happy to work with our new, dedicated team at Swiss Gourmet USA. We already see the professionalism they bring to the business and our customers. There are numerous new and very promising projects on the way which are the result of the extensive network of our new team.” Not only has Swiss Diamond established a new presence in the USA with Swiss Gourmet USA, they have also introduced a new more resilient (twice as durable) coating with even better release properties: The new HD coating. This coating had been developed within the past four years and is a complete revolution from the existing, famous Swiss Diamond coating. The HD coatings are being applied currently and will be on the shelves by late summer in accordance with retail and other sales partners worldwide. Strategically, the original price of the products will be maintained, due to the forward thinking of the management of Swiss Diamond, which wants to maintain its brand position as the best quality non-stick cookware, at an affordable price point.

2010 Swiss Economic Award Swiss Diamond Wins Swiss Economic Award

Swiss Diamond International has been announced as the winner of the 2010 Swiss Economic Award, presented annually to outstanding start-up companies to promote the entrepreneurial mindset and the next generation of business leaders in Switzerland. Selected from a pool of over 130 companies, the Swiss manufacturer of diamond-reinforced nonstick cookware received the award based on its remarkable growth of 54% in one year and the positive message which the company represents abroad. Peter Stähli, CEO of the Swiss Economic Forum, said, “The jury was impressed because Swiss quality is successfully marketed internationally through specific strategies for each country.” Swiss Diamond was proud to receive the award. “Our still young company has now received the recognition for our decision to further develop our product and the brand of Swiss Diamond,” said the Swiss Diamond CEO. “This pride obviously reflects on our staff and also on our partners who contributed a lot to our position today.” For more information on the award, visit www.swisseconomic.ch.

Standard vs. Induction Swiss Diamond Induction Cookware Line Launched

Swiss Diamond is releasing a brand new line of products suitable for induction stovetops. The Induction collection will feature the same high-performance nonstick coating used on all our products. The new collection will also utilize the same cast aluminum bodies of the standard collection – guaranteed never to warp – with the addition of a magnetic base. Swiss Diamond has developed a unique application process for the base which guarantees it will never “buzz.” By utilizing a thermic process to infuse magnetic steel on the exterior of the aluminum body, the infused steel and the body are inseparable – making “buzzing” sounds impossible. The standard Swiss Diamond cookware collection is made of high quality cast aluminum, which despite its numerous advantages is not suitable for an induction cooktop due to its non-magnetic properties. Induction stoves use a magnetic field to heat only the magnetic item touching the burner, while a traditional gas or electric stove transfers heat into anything that sits on top of it. Simply put, induction cookware must have a magnetic bottom. The Swiss Diamond Induction collection is not just for induction cooktops, however. It can also be used on any gas or electric stove, including electric plate, radiant ring, ceramic and halogen. The Standard cookware collection is also suitable for any gas or electric stove, but will not work on an induction cooktop. Induction stove owners should always purchase induction-compatible cookware.

1999 Gold Medal Winner: Swiss Diamond Swiss Diamond Receives Inventor’s Gold Medal

This week, Swiss Diamond was awarded the Gold Medal from the 27th annual International Exhibition of Inventions of Geneva, held April 30 through May 9, 1999. Swiss Diamond received the award for its invention of a nonstick coating reinforced with diamond particles. Diamonds, added to a high-quality nonstick formula, increase the longevity, heat conduction and nonstick properties of the coating. Diamonds’ unique characteristics make them especially suitable for use in a nonstick coating. Diamonds are the hardest natural material available, helping the coating last longer and be more resistant to damage from cooking utensils. Diamonds have better thermal conductivity than any metal, including copper. Combined with the cookware’s cast aluminum construction, this property encourages even heat distribution to prevent hot spots. Lastly, diamonds are intrinsically nonstick, reducing the need for chemical nonstick components and adding to the coating’s easy clean-up. Several years ago, the increased demand for premium cookware set in motion the research and development of an advanced nonstick coating. Swiss Diamond – then known as HORT Coating Center – began searching for ways to improve the existing titanium-reinforced coating. Finely ground titanium was considered the best choice for reinforcing a nonstick coating at that time. However, Swiss Diamond realized that a different reinforcement material would bring additional advantages. The main criteria for improvement were extreme hardness and excellent thermal conductivity, which led straight to diamonds. After 2 years of preliminary testing to determine the best formulation and application process, the Swiss Diamond coating was released. The patented Swiss Diamond coating not only boasts genuine diamond crystals but also nonstick components of high quality. For this invention, Swiss Diamond was given a Gold Medal at the International Exhibition of Inventions. With 725 exhibitors from 45 countries, the exhibition is devoted to new inventions, techniques and products. Since 1972, it has been held annually in Geneva, Switzerland. It is recognized by the World Intellectual Property Organization (WIPO) and other international organizations as the largest event dedicated solely to the sharing of inventions. View the Gold Medal Certificate

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